HIGHS – “NYC”

“NYC”, the highly anticipated new single from Toronto alt-pop group HIGHS, marks the first release from the band since their debut album Dazzle Camouflage. To  accompany the song, the group partnered with Sawmill and Puncture Design to produce a dynamic music video. 

THE VISION – Spencer Cathcart – Director 

“Modern technology has changed the way songs are recorded, and in turn, how they are composed. Songs have evolved way beyond what’s possible for a band to play live,” says Cathcart. “This video is a playful, stylistic representation of a song and its many pieces – layers and layers of different parts coming together in an act of coherent diversity.  It’s about the impossibility of modern music and the evolution of recording – a visual representation of music.”

Project Details

Client

HIGHS

Creative Agency

Puncture

Production Company

Sawmill

Executive Producers

Joel Harrower, Doug Haynes, KarrieDouglas, Spencer Cathcart, Jacob Barkey

Producer

Rashad Maharaj

Director

Spencer Cathcart

Director of Photography

Jacob Barkey

Production Manager

Nathan Riley

Gaffer

Brad Brown

1st AC

Kyle McDougall

Editor/VFX

Spencer Cathcart

Colourist

Jacob Barkey

Sound Supervisor

Joel Harrower

Location Manager

Mike Harrower

 

Musicians

Doug Haynes, Joel Harrower, Karrie Douglas, Paul Vroom, Liam Cole