“NYC”, the highly anticipated new single from Toronto alt-pop group HIGHS, marks the first release from the band since their debut album Dazzle Camouflage. To accompany the song, the group partnered with Sawmill and Puncture Design to produce a dynamic music video.
THE VISION – Spencer Cathcart – Director
“Modern technology has changed the way songs are recorded, and in turn, how they are composed. Songs have evolved way beyond what’s possible for a band to play live,” says Cathcart. “This video is a playful, stylistic representation of a song and its many pieces – layers and layers of different parts coming together in an act of coherent diversity. It’s about the impossibility of modern music and the evolution of recording – a visual representation of music.”