Invis & Mortgage Intelligence is on the look out for bankers who are ready to change things up. With the objective of enticing bankers to make the jump to become mortgage brokers, this cheeky commercial spot contrasts the experience between the dreary bank paper-pusher and the passionate entrepreneur.
This was our first project with Invis & Mortgage Intelligence, and we needed to make it count! We started with some creative pre-production. We actually went through three concept drafts of how this could play out. Some were drastically different, and some were similar to the final selection. Once we had that settled, we got into scripting, casting and shot listing. Everything we did had to bring the vocational contrast to life.
When it came to production, we were actually producing two commercials in one day, so we knew we had to have our team on lock. We loaded up with the best crew and got to work. During post-production, we called on the perfect voice over to tie the piece together.